PhD Marketing Curriculum | LSU Department of Marketing

PhD - Marketing

 

Contact Us

Dan H. Rice
Associate Professor and Director of Graduate Studies-PhD Program (On sabbatical fall 2018, returning spring 2019), Department of Marketing
Department of Marketing
2119 Business Education Complex South
501 South Quad Drive
Baton Rouge, LA 70803
Telephone: 225-578-8788
Fax: 225-578-8616

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Curriculum

Common Body of Knowledge Coursework:

Amount: 4 classes (12 hours), may be waived with an approved master’s degree

Purpose: Business foundation

Major Marketing Coursework:

Amount: 8 classes (24 hours)

Purpose: Substantive, theoretical, and methodological skills

Elective Coursework:

Amount: 5 classes (15 hours)

Purpose: Extension of substantive, theoretical, and/or methodological skills

Total Coursework:

Amount: 17 classes (51 hours) plus dissertation hours

First Year

Course Hours
Fall Semester
MKT 7720: Seminar in Marketing Theory and Experimental Methods (Major Marketing Course) 3
MKT 7450: Topics in Advanced Marketing Management (Major Marketing Course) 3
ISDS 7024: Statistical Analysis (Major Marketing Course) 3
Common Body of Knowledge Course 3
Spring Semester
MKT 7716: Advanced Marketing Research Techniques (Major Marketing Course) 3
MKT 7717: Advanced Seminar in Consumer Behavior (Major Marketing Course) 3
Elective Course 3
Common Body of Knowledge Course 3
Total 24

 

Second Year

Course Hours
Fall Semester
MKT 7488: Marketing Models (Major Marketing Course) 3
MKT 7450: Topics in Advanced Marketing Management (Major Marketing Course) 3
Elective Course 3
Common Body of Knowledge Courses (2) 6
Spring Semester  
MKT 7486: Applications of Marketing Theory (Major Marketing Course) 3
Elective Courses (3) 9
Total 27

 

Third Year

Course Hours
Fall Semester
Dissertation 3
Spring Semester
Dissertation 3
Total 6

 

Fourth Year

Course Hours
Fall Semester
Dissertation 3
Spring Semester
Dissertation 3
Total 6

 

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