What is Marketing?
Marketing is an organizational function and a set of processes that performs customer needs analysis, executes product/services design, devises branding strategy, establishes pricing, accomplishes promotion, and creates the distribution systems, all while maintaining a competitive advantage.
Opportunities in Marketing
Areas: Sales/Management, Retailing, Advertising, Buying, Planning/Research, Brand/Product Management
Employers: Retail Establishments, Service Industries, Financial Institutions, Energy Companies, Insurance Agencies, Pharmaceutical Companies, Consumer Product Companies, Manufacturers
BS in Marketing
The bachelor of marketing is a 120-hour program with several learning objectives for students:
- Demonstrate an understanding of market segmentation and targeting
- Demonstrate an understanding of consumer behavior
- Demonstrate an understanding of marketing research and ethical considerations in marketing
- Demonstrate an understanding of relationship management
- Demonstrate an understanding of strategic planning
- Demonstrate an understanding of global marketing
The department offers the Internship in Marketing Program by which students are able to earn up to six hours of course credit for practical work experience.
Concentration in Professional Sales
The professional sales concentration is a set of marketing courses and guided experiences designed to equip students with practical knowledge and skill sets necessary to excel in the dynamic domain of professional selling. Specifically, students in the professional sales concentration take courses in professional sales fundamentals and sales management. Students then engage in either a professional sales practicum or a professional sales internship which are designed for students to gain experience while working in sales positions guided by a sales professional practitioner and overseen by a faculty mentor. Companies recruiting LSU marketing majors often place special value on students who have a professional sales background as it reduces their training time and costs.
Students must complete MKT 3427, MKT 4423, and either MKT 4478 or MKT 4479 to satisfy the requirements of the concentration.